VisitCampagna is a digital guide to discover the city between water, fire and memory. Here you will find an interactive map with all the places geolocated, summary sheets and in-depth information, practical information and a selection of photos and videos taken in the area. The QR codes in the city connect the real place to the online story, for more in-depth information as you walk. Navigate by experience and build your own itinerary among culture, art, spirituality, architecture, nature and hospitality (where to sleep and where to eat). A bilingual and accessible project, updatable from the municipal offices, which also leaves the city with a reservoir of professional content to be reused over the years. Events, itineraries and points of interest are always at hand.
1. Project Objectives
Enhancing A’ Chiena and the Museum of Memory and Peace together with the whole territory.
Building a clear and co-ordinated tourism identity for the town of Campagna.
Turning the historic centre into an “open-air museum”, also by means of digital tools.
Create a reservoir of photo and video content, non-existent to date in this quantity and quality, usable for years to come.
2. Brand and visual identity
Creation of naming, logo and corporate image for the tourism portal.
Unique graphic design for website, video, photographs, QR code signs and social.
Objective: to make Campaign immediately recognisable on all channels.
3. Web tourism portal
Portal collecting visit experiences in 6 areas:
- spirituality
- architecture
- culture
- art
- nature
- hospitality
Each point of interest has:
- summary sheet + in-depth texts
- practical information (contacts, schedules, references)
- up to 30 images
Interactive map with all places geolocated.
Portal already bilingual Italian/English, prepared for other languages as required.
Presence of updated privacy.
Accessibility functions (simplified navigation, clear structure, attention to use for different audiences).
Structure designed to be easily updated by municipal offices.
4. Contents produced (the “reservoir” for the future)
Approximately 750 photographs were taken in about 10 days of shooting on location.
Documentation of about 50 points of interest:
- churches and religious complexes
- historic buildings
- nature reserves and viewpoints
- museums, art installations, events
9 main videos, including:
- 1 institutional video on the city of Campagna
- 1 video spot on A’ Chiena
- 1 video spot on the Museum of Memory and Peace
- 6 minivideos dedicated to thematic experiences (art, culture, nature, hospitality, architecture, spirituality)
Many supporting short video clips for web and social use.
This set of materials constitutes a structured archive of photos and videos, which the municipality will be able to:
- reuse for new campaigns in subsequent years
- adapt to new projects, calls, events, promotions
- progressively supplemented with new content.
5. Signage and QR codes
Creation of 6 signs at strategic points in the city.
Each sign contains a QR code that leads to the portal and place cards.
Direct connection between physical place and digital content: the visitor sees, frames and deepens.
6. Social media and digital promotion
Activating and setting up the Facebook and Instagram pages of the tourism portal.
Use of photo/video content produced for:
- promoting events and manifestations
- recounting the places of memory
- give continuity to communication throughout the year.
7. Value for the city
The project leaves two main legacies:
A tourism portal: a digital, bilingual, accessible, easily updated tool.
A reservoir of professional content (photos and videos) on the territory, which did not exist in this form before.
It networks A’ Chiena, the Museum of Memory, the historic centre, nature and hospitality into one coherent narrative.
It encourages the involvement of associations, tour operators and citizens, who over time will be able to enrich the portal with new experiences.
